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Client Satisfaction
Hannah Pritchard
Marketing Director - London Hilton on Park Lane & Hilton London Metropole
"I am so delighted with how this came out in such a short space of time. Christmas is usually started in June… this was a little bit of a last minute decision, but, I couldn’t be more pleased with it... Huge thank you to Leevoke for making a little idea come to life and being so patient when I asked for more… and more!"
Service:
Social Marketing
Result:
1.5 Million Views +
Platforms:
Instagram, Tiktok, Linkedin, Youtube
Website:
Hilton London Park Lane: The Gingerbread Men Christmas Campaign
Bringing holiday magic to life through storytelling, CGI, and strategy.
The Brief
Hilton London Park Lane approached us with a unique and playful concept for their Christmas campaign, a desire to create a festive story that would enchant audiences, elevate brand visibility, and drive both social engagement and seasonal sales.
They envisioned animated gingerbread characters exploring the hotel in a magical journey. Our challenge was to take this vision and turn it into a powerful, platform-ready campaign that resonated with both B2C and B2B audiences.
The Results
📈 1.5M+ views across Hilton’s social media platforms
💬 Significant increase in engagement compared to previous holiday campaigns
💼 Strengthened B2B brand visibility, especially among hospitality stakeholders
💰 Documented uplift in sales during the holiday season
Our Approach
We brought Hilton’s festive idea to life through a blend of CGI animation, social storytelling, and strategic content planning. The result: The Gingerbread Men, a heartwarming animated campaign featuring gingerbread characters waking up from icing, causing bakery mischief, exploring the Park Brasserie, and finding their forever home in a grand gingerbread house displayed in Hilton’s lobby.
To complement the animated film, we created a 25-day custom content calendar for Hilton’s social platforms. The calendar was designed to:
- Maintain daily festive engagement across December
- Spotlight Hilton’s key services and spaces
- Humanise the brand through behind-the-scenes content
- Position internal stakeholders impressively on B2B platforms like LinkedIn
